Nacho Aragon
Founder, investor and creative partner building across hospitality, consumer, health and AI through PastFuture.
Based in Madrid. Often thinking about better ways to live, build and spend time.
01 Currently
Based in Madrid. Often thinking about better ways to live, build and spend time.
02 Bio
Nacho Aragon is a Madrid-based entrepreneur and investor working at the intersection of hospitality, consumer brands, health, AI and creative direction.
Through PastFuture, he brings together investment, strategy and taste-led company building. His work moves between operating real-world hospitality businesses, backing early-stage projects, exploring health and longevity, and thinking about how technology changes the way we live and build.
03 Things I Think About
- Hospitality as culture, not just operations.
- Taste as a business advantage.
- Health as infrastructure for a better life.
- AI as leverage, but not as replacement for judgment.
- Cities, rituals, restaurants, hotels and the design of everyday life.
- The difference between building things and building things that deserve to exist.
04 Building
- Spaces Hospitality concepts, cafes, restaurants and physical places that shape everyday rituals.
- Brands Consumer projects where taste, clarity and execution matter.
- Systems AI-enabled workflows for thinking, investing, writing and operating.
- Health A personal and professional interest in preventive health, longevity and performance.
05 Music
What I'm currently listening to.
06 Notes
Short reflections on business, taste, health, AI and modern living.